Removing data charges related to customers accessing your website is a great way to drive traffic and time spent navigating your website. If you provide an e-commerce service, this could lead to improve transactions and sales. If you’re a web content publisher with an ad-driven model, you could significantly boost ad-revenue. You can also create unique CSR initiatives based around greater digital inclusion and access to online educational resources by sponsoring access to the numerous online educational sites. The best part, you only pay for data used; making it one of the most cost-effective ways to engage new audiences.