Africans have an enormous appetite for video and other rich media. By enabling cross subsidy models, you can remove or subsidize content data costs, which are a major barrier to monetizing content. In doing so, you make your content more attractive and gain the flexibility to include data costs in subscription fees or subsidize through advertising. Our services enable new business models that finally allow content publishers to monetize their content in a way that recognizes customers sensitivity to data costs.
Now we can enable you to include costs in the subscription fee, get a third party sponsor to pay in exchange for advertising or brand association, or simply remove data charges as a promotional mechanism to acquire new customers. If you are a content provider and want to know how you can create new business models based on the economics of free mobile data, get in touch now!