If you are an app developer or publisher, acquiring and retaining users is one of the most important challenges to monetization; whether it’s through app store or in-app purchases, advertising or transaction. Data usage plays an important role in helping users decide whether to download and try your app. Greater download activity means greater visibility in app store charts; creating a network effect that drives further download and use of your app. Making your app free of any data charges, or rewarding users with mobile data for downloading your app or performing specific in-app activities is guaranteed to increase downloads and in-app transactions.
It is the most cost effective way of increasing mobile engagement; because you only pay when you get the desired results. We have case studies where e-commerce and banking apps have doubled downloads within a period of less than 12 months. So, if your downloads have stalled, or you just want to guarantee a successful mobile app launch, speak to us to find out how we can help.